The controller within the meaning of the General Data Protection Regulation is the:

KraftCom GmbH
Dorfstraße 17
D-86869 Oberostendorf
Germany

Phone: +49 8344 92133-0
E-mail: info@kraftcom.de
Website: https://www.kraftcom.de/

KraftCom GmbH has appointed a data protection officer:

Christoph Kelm
KraftCom GmbH
Dorfstraße 17
D-86869 Oberostendorf
Germany

E-mail: datenschutz@kraftcom.de

If you have any questions or suggestions on the subject of data protection, you can contact the data protection officer directly at any time. When contacting us by post, please add the words “for the attention of the data protection officer”.

This privacy policy is based on the General Data Protection Regulation (GDPR) and its terminology. In order to create a uniform understanding of the terms used here, we have listed and explained the most important ones.

Art. 4 No. 1: For the purposes of the General Data Protection Regulation, “personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Art. 4 No. 2: For the purposes of the General Data Protection Regulation, “processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Art. 4 No. 3: For the purposes of the General Data Protection Regulation, the term “restriction of processing” means the marking of stored personal data with the aim of limiting their processing in the future.

Art. 4 No. 4: For the purposes of the General Data Protection Regulation, “profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

Art. 4 No. 5: For the purposes of the General Data Protection Regulation, “pseudonymization” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

Art. 4 No. 7: For the purposes of the General Data Protection Regulation, “controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

Art. 4 No. 8: For the purposes of the General Data Protection Regulation, the term “processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Art. 4 No. 9: For the purposes of the General Data Protection Regulation, “recipient” means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not that person is a third party. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

Art. 4 No. 10: For the purposes of the General Data Protection Regulation, “third party” means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

Art. 4 No. 11: For the purposes of the General Data Protection Regulation, “consent” of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

The rights you have with regard to your personal data are set out in the GDPR in Art. 12 – 23. This includes, among other things, a right to:

• Information on the origin of the data, the purpose of the processing and the recipients to whom this data has been transmitted.
• Correction of data if it is incorrect.
• Erasure of the data or restriction of processing. If the processing of the data has been restricted, it may only be processed, apart from storage, with prior consent or for the assertion, exercise or defense of legal claims.

The KraftCom GmbH website is created by our employees in the marketing department. The website is hosted by an external service provider.

Data processing contracts have been concluded with the service providers involved in the creation and operation of the website in accordance with Art. 28 GDPR to ensure that your data is processed in compliance with data protection regulations.

Each time the KraftCom GmbH website is accessed, general data and information is collected and stored in the server log files.

The following can be recorded

• the browser type and version used
• the operating system of the calling computer
• the date and time of access to the website
• an Internet Protocol address (IP address) of the calling computer
• the Internet service provider of the calling computer
• the website from which the accessing system reached our website (the so-called referrer URL)
• the sub-websites that are accessed during the visit to our website

We do not draw any conclusions about your person when using this general data and information. The data is required for:

• the correct delivery / transmission of website content.
• the optimization of our website content.
• the optimization of the campaigns with which our website is advertised.
• monitoring the functionality of our website and the functions and services offered via it
• the provision of information to the investigating authorities in the event of misuse or in the event of an attack on the website

This data is collected anonymously and only analyzed for statistical purposes. The ability to detect attacks and manipulation/manipulation attempts means that protection measures can be optimized and the level of protection generally improved. The data is stored separately from all personal data provided by you.

We use so-called “cookies” to make our website attractive and user-friendly, to improve it and to speed up inquiries. These are small text files that are temporarily stored on your data carrier (hard disk) and store certain settings and data for exchange with our system via your browser. These are information points based on user activities, visit preferences and website settings. Cookies do not cause any damage to your computer and do not contain any malware, such as viruses.

A distinction is made between cookies that are only stored for the duration of your current visit (session cookies) and those that remain on your computer for a longer period of time (permanent cookies). The former are mainly used to display the page correctly and to control special functions. The latter are used to recognize you when you visit again. This enables us to customize our website and content to your needs and to record the type of cookie usage you have consented to on the cookie banner.

A cookie contains the name of the domain from which the cookie data was sent, as well as information about the age of the cookie and an alphanumeric identifier. This is not done by assigning you personally, but by assigning an identification number to the cookie (“cookie ID”). The cookie ID is not merged with your name, IP address or similar data that would allow the cookie to be assigned to you.

Cookies that are technically necessary for the correct and optimized provision of the website are stored on the basis of Art. 6 para. 1 lit. F GDPR stored. We have a legitimate interest in the storage of these cookies in order to be able to operate the website without errors.

Other cookies are only stored with your consent in accordance with Art. 6 para. 1 lit. a GDPR is stored. Consent can be revoked at any time with effect for the future.

A list of all cookies that can be set by our website, as well as the respective storage period, can be found here: https://kraftcom.de/cookie-richtlinie-eu

Depending on the browser used and the browser version, you can specify in more or less detail whether cookies may be set at all and, if so, by whom. For more information about the functions provided by the browser for handling cookies, please use its help function.

Note: If you prevent the storage of technically necessary cookies, the website may behave incorrectly.

Our website uses Google Analytics for the statistical analysis of visitor access. Google Analytics uses cookies, which are stored on your computer and enable an anonymized analysis of your use of the website. It is not possible to identify you personally, as your IP address is anonymized immediately after processing and before storage.

The legal basis for the processing of personal data using cookies in connection with Google Analytics is our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR to optimize our website and thus increase the satisfaction of our visitors.

Google Analytics is used for the purpose of improving the quality of our website and its content. This enables us to find out how the website is used and thus constantly optimize our offer.

The cookies used by Google Analytics are stored on the user’s computer and transmitted to our website.
This website uses the “Google Analytics” service, which is provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) to analyze website usage by users. The service uses “cookies” – text files that are stored on your end device. The information collected by the cookies is usually sent to a Google server in the USA and stored there.

IP anonymization is used on this website. The IP address of users is shortened within the member states of the EU and the European Economic Area. This shortening eliminates the personal reference to your IP address. As part of the agreement on the order data agreement, which the website operators have concluded with Google Inc. If you have concluded a contract with us, we use the information collected to analyze website usage and website activity and provide services related to Internet usage.

You have the option of preventing the storage of cookies on your device by making the appropriate settings in your browser. There is no guarantee that you will be able to access all functions of this website without restrictions if your browser does not allow cookies.

Furthermore, you can use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and transmitted by Google Inc. be used. The following link will take you to the corresponding plugin: https://tools.google.com/dlpage/gaoptout?hl=de

You can find more information on the use of data by Google Inc. here: https://support.google.com/analytics/answer/6004245?hl=de

We use the analysis and conversion tracking technology of the LinkedIn platform on our website. With this technology from LinkedIn, you will be shown more relevant advertising based on your interests. We also receive aggregated and anonymous reports from LinkedIn about advertising activities and information about how you interact with our website. Further information on data protection at LinkedIn can be found here: https://www.linkedin.com/legal/privacy-policy#choices-oblig. You can object to the analysis of your usage behavior by LinkedIn and the display of interest-based recommendations (“opt-out”) by clicking on the “Opt-out on LinkedIn” (for LinkedIn members) or “Opt-out” (for other users) field at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click on the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn is able to associate your visit to our website with you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.

Further information on this can be found in LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy

Use of Google Ads conversion tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google conversion tracking, Google and we can recognize whether the user has performed certain actions. For example, we can analyze which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to create conversion statistics. We find out the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
You can find more information about Google Conversion Tracking in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Use of the remarketing function of Google Inc.
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offer to specific target groups in order to subsequently show them interest-based advertising in the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC).
If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Further information and the data protection provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

With consent in accordance with Art. 6 Abs. 1 lit. a
in conjunction with Art. 7 of the GDPR.

You can use our contact forms to send us inquiries on specific topics, which we will be happy to answer. Personal data will be collected from you, which will then be processed to deal with your request.

In the forms, some of the fields that are essential for processing the respective request are marked with an asterisk (*) as mandatory fields. All other fields are optional. By providing this information, however, you give us the opportunity to respond more specifically to your request, to personalize the salutations in the answers and, if necessary, to better prepare for a presentation, an appointment or a telephone call.

The forms also contain a checkbox as a mandatory field with which you consent to the processing of your data for the specified purpose. You can of course revoke this consent at any time with effect for the future.

The data that you send us via one of our forms will only be used for the purpose stated directly on the form. These can be, among others:

• General inquiry (standard contact form)
• Arrangement of a live demo
• Request for admission tickets (for trade fairs and events at which KraftCom is represented as an exhibitor)
• Requesting a callback
• Download information
• Registration for training courses or paid events
• Registration and login for a webinar

KraftCom GmbH uses state-of-the-art technical and organizational security measures to ensure that your personal data is protected against unauthorized access, such as data loss, destruction, intentional manipulation or access by unauthorized third parties. In particular, transmission in connection with the processing of data and files takes place exclusively in encrypted form (SSL encryption).

You can revoke your consent to the processing and use of the personal data and files you submitted as part of the online application at any time with effect for the future. You can send an informal e-mail to us(info@kraftcom.de) for this purpose.

This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).
Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you have been hovering over a certain position with the mouse pointer. Hotjar uses this information to create so-called heat maps, which can be used to determine which website areas are viewed most frequently by website visitors.
We can also determine how long you stayed on a page and when you left it. We can also determine at which point you have aborted your entries in a contact form (so-called conversion funnels).
Hotjar can also be used to obtain direct feedback from website visitors. This function serves to improve the website operator’s web offerings.
Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or the use of device fingerprinting).
Insofar as consent has been obtained, the use of this data takes place. g.Service exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. Unless consent has been obtained, the use of this service is based on Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in the analysis of user behavior in order to optimize both its website and its advertising.
Deactivating Hotjar
If you wish to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/
Please note that Hotjar must be deactivated separately for each browser or end device.
For more information about Hotjar and the data collected, please refer to Hotjar’s privacy policy at the following link: https://www.hotjar.com/privacy
Order processing
We have concluded an order processing contract (AVV) with the above-mentioned provider. This is a contract prescribed by data protection law, which ensures that the data controller processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

The basis for determining the storage period of your personal data is the statutory retention period applicable to the respective cases. After this period has expired, the data will be deleted as part of the deletion process, unless it is still required for the provision of services under current contracts or for the initiation of new contracts.

If you request information about products, services, white papers, infographics or other data and information from us, we will store your personal data for a maximum of 12 months, provided that no further communication takes place between us or no legal obligation exists.

KraftCom GmbH does not process any personal data without a corresponding legal basis. The lawful processing of personal data is regulated in Art. 6 GDPR.

We process personal data on the basis of:

• 6 para. 1 lit. a – In most cases, your personal data is processed on the basis of your consent, especially in connection with a planned contact.
• 6 para. 1 lit. b -When you place an order, book training courses or other fee-based services, we process your data to fulfill a contract with you.
• 6 para. 1 lit. c -If there are legal obligations to process your personal data, e.g. from tax law, the processing is carried out on the basis of Art. 6 para. 1 lit. c.
• 6 para. 1 lit. d – In the event of a medical emergency, data will be processed to protect your vital interests: All data required for medical care will be passed on to the rescue service and all persons and institutions involved in the rescue chain.
• 6 para. 1 lit. f – If the processing of your data is not based on any of the aforementioned legal bases, the processing is carried out on the basis of a legitimate interest of our company. Further information on this legal basis can be found in Art. 6 para. 1 lit. f and in the associated recital 47 GDPR. If the processing of your personal data is based on this legal basis, our legitimate interest is the performance of our business activities to maintain business operations for the benefit of our employees and the shareholders involved in KraftCom GmbH.

The competent supervisory authority for data protection is

The State Commissioner for Data Protection and Freedom of Information of Bavaria
Wagmüllerstraße 18, 80538 Munich
P.O. Box 22 12 19, 80502 Munich
Phone: 089 212672-0
Fax: 089 212672-50

E-mail: poststelle@datenschutz-bayern.de
Website: https://www.datenschutz-bayern.de/